Almost 95% of internet searchers won’t go past page one of a Google search result to find what they are looking for. That means that unless your business is in the top ten search results, you may be missing out on valuable clicks and customer purchases.
We’ll say it here first: going from entirely unranked to number one is by no means an easy task. Increasing search engine rankings takes time and the guidance of an expert since the “rules” and algorithms Google uses to manage rankings are always evolving. With that said, if you are looking for help in making considerable gains in SEO ranking, feel free to ask the expert team at Brambaly how we can help. For those who want to venture out on their own at first, here are three steps to get you started.
Write Relevant Content, Regularly
As we covered in a previous post concerning “The Importance of Your Blog,” updating your site frequently with relevant business information is essential in gaining positive SEO rankings. Do a little market research before you start blogging or editing your website. See what competitors write about on their site, theorize how it could impact them, and then do it better! Writing on a once a week schedule about industry-specific topics is a good place to start. While it may be tempting to write about some in-the-moment buzzworthy happening for traction, if Google deems it to be “spammy” – it could lead to negative ranking assessments, not positive ones.
Make Sure Your Info is Accurate
Across all of your social media profiles and associated sections of your website, make sure your listing information is up-to-date and accurate. These listing areas include your mailing address, phone number, email, and category of business. Google is big on utilizing their “Places” or “Maps” features, and if people can’t find you by searching “Where is the nearest ____ to me,” it could deter real-life people from finding you and working with you, and not just cause search engine rankings to slip.
Fill in Those Meta-Tags
One of the benefits of having your website built with Brambaly is that we allow you to edit everything from your meta title to description, and of course your keywords. No real coding is required. Properly filling out this information on every single page is one of the most significant factors in ranking in search engines.
While you can do a web search for the specific suggested lengths and content for each category, rest assured that the expert team at Brambaly has YEARS of experience working in SEO and can help you create a unique plan to improve your ranking!