4 Reasons Blogs Are The Key To Successful Search Engine Rankings
By Brambaly July 06, 2019
You just finished launching your brand-new website on Brambaly. It looks better than your competitors, is mobile-friendly, and showcases your products just the way you envisioned it. So, you’re done…right? Wrong!
The End IS the Beginning When it comes to search engine rankings, Google factors in how active a site is when compiling results. Websites that aren’t updated frequently will rank lower (on page 2, 3, or 100) because Google assumes it is a dead site. If you’re a Brambaly customer, your site features a blog so you can easily keep your site from looking dead to Google.
The Key to Relevancy, it’s easier than you think. Writing blogs a few times a monthcan help you establish your voice, provide updates on products or services, and most importantly: keep your website fresh. When you launch a new product or service, writing a blog about it is an easy way to get noticed in searches.
Staying on Brand and delivering the answers readers want. Why did you take a moment to read this blog today? It was probably to answer a question. The internet has become the #1 tool for finding answers, and as an established business, you have the opportunity to give those searching a solution to their questions. Consider posting content that is relevant to your industry. What will customers or other businesses be searching for online to find your services or products? What would lead YOU to YOU? Let those guide your topics for blogs.
As a note, Google is very strict about “spam” content. It has robots(yeah, robots!) that can crawl your website and grade your content, even deem it irrelevant. If your site doesn’t deliver, you can be penalized. In other words, don’t go stuffing some of the most popular general search keywords in your blogs or website with the hopes it will generate traffic.
Set a realistic schedule for blogging and keep it. Odds are, your job is not to be your company’s full-time blogger. So, aim to write one blog post a week to start and seewhere it gets you. That pace is enough to keep your site fresh and relevant without overwhelming your team. Source your coworkers for ideas and borrow concepts from competitors in your industry. Make sure not to copy any content verbatim, Google will find your plagiarism faster than your high school English teacher, and that willkillyour SEO rankings. If you aren’t sure where to start, reach out to the Brambaly team to talk about our marketing ideas for your website today!
Brambaly is the better, budget-friendly way for manufacturers, wholesalers, and distributors to showcase their products online and drive leads to their inbox.